Throughout this paper we have discussed cookies and pop-up ads, which we feel are the main types of Internet advertising.  We have also discussed our views of cookies and pop-up ads and whether each is ethical or unethical.  Cookies are a good way that internet companies target their consumers.  The ways that they enhance the user experience and help run complicated sites is a great benefit to Internet users; however, there are no benefits of pop-up ads.  The only conclusion that we can draw from pop-up ads is that they are obnoxious to the Internet user.  Next time you are surfing the net you will hopefully consider the ethics of the Internet advertising you are viewing.

Pop-Up Ads | References