[2005.Jan.06] Some Wal-Mart customers soon will be able to sample a new discount item: Wal-Mart's own brand of wine. The world's largest retail chain is teaming up with E&J Gallo Winery of Modesto, California, to produce the spirits at an affordable price, in the $2-5 range. "While wine connoisseurs may not be inclined to throw a bottle of Wal-Mart brand wine into their shopping carts, there is a market for cheap wine", said Kathy Micken, professor of marketing at Roger Williams University in Bristol, R.I. She said: "The right name is important." So, here we go: The top 12 suggested names for Wal-Mart Wine: 13. Chateau Traileur Parc 12. White Trashfindel 11. Big Red Gulp 10. Grape Expectations 9. Domaine Wal-Mart "Merde du Pays" 8. NASCARbernet 7. Chef Boyardeaux 6. Peanut Noir 5. Chateau des Moines 4. I Can't Believe It's Not Vinegar! 3. World Championship Riesling 2. Sams Shiraz And the number 1 name for Wal-Mart Wine .. 1. Nasti Spumante The beauty of Wal-Mart wine is that it can be served with both white meat (Possum) and red meat (Squirrel).