Who We Are
Highlander Records is an independent record label located in southwest Virginia on the campus of
Radford University. The label is a non-profit entity organized under the
Radford University Foundation and is administered by the
Music Business program within the
Highlander Records was conceived as an experiential learning opportunity and involves students in all aspects of operation. Highlander Records produces recorded products from performances by RU faculty, students, alumni, and community and professional artists. This product is marketed and distributed nationally via direct mail, live sale at concerts and other events, local and regional retail outlets, and via e-commerce.
Beyond funds needed to produce an initial set of products, the label is self-sufficient. Proceeds and donations are used for operating costs, marketing, production of additional products, and upgrades to equipment. We also hope to establish a Highlander Records Scholarship Fund.
Highlander Records has the following goals and objectives:
- To promote the excellence of Radford University.
- To generate revenue to be used for resources, scholarships, and other student needs.
- To expand experiential learning opportunities by providing an invaluable real-life experience dealing with all aspects of the Music Industry.
- To document, archive, and promote the music of Southwest Virginia with an emphasis on Radford University and local artists through production and sale of a recorded product.