RU Athletics Interim Identity
 
Publications and related materials send important messages about an organization, not only with what they say, but how they look. Strength in our message and consistency are vital. These guidelines have been established for university athletics publications and related materials by the Office of University Relations.

Radford University Intercollegiate Athletics’ logo, stationery and publications reflect our institution’s image and these guidelines help present a consistent identity to internal and external audiences.

The following sections explain the uses of the logos and the format of publications.

The Logo
The RU and Highlanders athletics logos are designed to be easily recognized. These logos can be incorporated into a variety of media as well as used for promotional items.

We ask that you refer to this guide for logos usage. If you have questions, please contact the Creative Services Office at extension 5021.

The logos should be used on stationery, university publications, office forms, signs, clothing, banners and other media which communicate university athletics to its publics.

Logo A combines the athletics “RU” and “Highlanders” name. With this usage the full name of the university should appear prominently in close proximity to the logo in the format shown below. The colors are red and black. Radford University Logo red
Logo A
Logo B combines “Radford University” and “Highlanders.” The colors are red and black. It is permissible for “Radford University” to be reversed from a background or solid color in white if its legibility is not significantly reduced.
 
Radford University Logo black
Logo B

Logo C, the athletics “RU,” is the secondary athletics logo and should be used at a height of no more than .75" when it appears in proximity to Logo B. The colors are red and black. It is permissible for Logo C to be reversed from a background or solid color in white if its legibility is not significantly reduced.

Radford University Logo reversed

Logo C
Radford University Logo reversed
Logo C reversed
format of logo

It is vital that the logo be used as designed. Use only officially prepared logos. No other typefaces are permitted.

Please see the accompanying examples for guidance.