MUSC 104
THE ARTS, ENTERTAINMENT, AND THE MARKETPLACE
Catalog Entry
MUSC 104. The Arts, Entertainment, and the Marketplace
Three Hours Lecture (3).
An overview of the many diverse fields and career opportunities within the Arts & Entertainment industries is covered with an emphasis on music business related fields. A survey of career options, and a study of relevant publications and industry resources related to arts and entertainment media, retail, management, marketing, and promotion is included.
Detailed Description of Content of Course
The purpose of this course is to provide students with an overview of the many types of occupations to be found in the Music Business and Entertainment Field. Areas to be covered are as follows:
1. Legal Issues
a. Copyright laws
b. Publishing
c. Contracts
2. Recording Industry
a. Producing
b. Recording
c. Marketing
d. Contracts
3. Audio, Video, and Technology
a. Films and Television
b. Radio
c. Arts in Advertising
d. Music Videos
e. Technological applications
4. Retail and Merchandising
a. Keyboards
b. Orchestral and Band instruments
c. School music supplies
d. Recorded Music
e. Printed Music
f. Maintenance and Repair services
g. Home entertainment
5. Arts Management and Promotion
a. Non-profit vs. Commercial industry
b. Career opportunities and preparation
c. Business and legal concerns
d. Industry sources and resources
Detailed Description of Conduct of Course
The course will include interactive lectures, outside reading, and student projects.
Goals and Objectives of the course
Students are expected to acquire knowledge of the many varied arts and entertainment related job and career opportunities available to them after graduation.
Assessment Measures
Students will be assessed via their regular attendance, class participation, weekly assignments, exams, and oral and written presentations.
Other Course Information
Approval and Subsequent Reviews
DATE ACTION REVIEWED BY
February 2006 Reviewed E. Fellin, Chairman
