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Design 740

DSN 740: Design Management

Prerequisite: Graduate standing in MFA – Design Thinking Concentration, and DSN 600, DSN 640, DSN 670, DSN 575, DSN 645, and DSN 605

Credit Hours: (3)


This online course will provide opportunities for studying design management strategies, professional ethics, target markets, and operational theories.


Detailed Description of Course

Content: This online course explores the creative culture as it relates to specific business models. The student will define the physical and psychological differences of organizational structures to understand what it takes to foster a creative culture within a business environment. “Design management is the business side of design. Design management encompasses the ongoing processes, business decisions, and strategies that enable innovation and create effectively-designed products, services, communications, environments, and brands that enhance our quality of life and provide organizational success.”1

This course will provide opportunities for studying design management strategies, professional ethics, target markets, and operational theories. It will look at globalization and the implications of conducting the practice of design thinking within a world market place.    
1__________________________
  Staff (Retrieved 2010) from: http://www.dmi.org/dmi/html/aboutdmi/design_management.htm


Detailed Description of Conduct of Course

This is an online course.  Students may have access to online lectures, readings, discussion boards or other developing technologies.  


Goals and Objectives of this Course
      
The student will be able to understand, define and/or apply:
    1. sustainability concepts;
    2. design management strategies; and
    3. global issues relevant to design thinking.

Design Thinking

The student will be able to::
    1. gather appropriate and necessary information and research findings to solve the problem;
    2. use inspiration effectively;
    3. seek the right problem;
    4. learn to accept set backs;
    5. become adept at the process of brainstorming;
    6. define constraints including desirability, viability and feasibility;
    7. understand the value of empathy;
    8. use design thinking strategies; and
    9. solve complex problems.

Collaboration

Students will be able to apply:
    1. team work structures and dynamics;
    2. nature and value of integrated practices;
    3. collaboration, consensus building, leadership and team work practices;
    4. encourage spontaneous interactions among members;
    5. create an “environment” where member can experiment, take risks, and explore the full range of their capabilities;
    6. liberate design thinking;
    7. variety of communication techniques and technologies appropriate to a range of purposes and audiences;
    8. express ideas clearly in oral, written and graphic formats; and
    9. process information using convergent/divergent thinking and analysis/synthesis strategies.

Management Strategies

Students will be able to understand the application of:
    1. elements of design management strategies;
    2. professional ethics;
    3. market types and client types;
    4. operation theories; and
    5. unleashing the power of team wisdom.

Global Context

Students will be able to understand and apply:
    1. globalization and the implications of conducting the practice of design thinking within a world market place;
    2. sustainability concepts, theories, issues and applications; and
    3. social and cultural differences.


Assessment Measures may include but are not limited to

Writing assignments, presentations, projects, discussion threads on reading assignments.


Other Course Information

None