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Design Merchandising 107

DSNM 107: Visual Studio

Prerequisites: DSN 100 and DSN 111; 2.5 in major GPA

Credit Hours: (3) Six hours laboratory

An application of design fundamentals and problem solving techniques to two- and three-dimensional design problems for the fashion and merchandising environments, with attention to human factors. Emphasis is on the design process, including conceptual thinking and creative expression.


Detailed Description of Course
Topics included in this course will address mechanical drafting techniques, quick sketch perspectives, gray tone illustration, and two- and three-dimensional modeling with scale mock-ups; space and the human body using human factors theory; wayfinding; elements and principles of design relative to promotion in two- and three-dimensional compositions. Emphasis is on the design process, including conceptual thinking and creative expression.


Detailed Description of Conduct of Course
Functional/aesthetic requirements and design fundamentals are explored through studio exercises and projects. Alternative solutions are generated through creativity and ideation exercises; spatial composition is evaluated and refined through sketching exercises and study model building. The preliminary stages of the design process are emphasized in an effort to enhance the quality and appropriateness of the final design solution.


Goals and Objectives of the Course
Upon successful completion of this course, the student will demonstrate:
1)    An awareness of graphic conventions.
2)    An awareness of professional drafting and lettering techniques.
3)    An awareness of two-dimensional representation translations into three-dimensional space and form.
4)    An awareness of three-dimensional space and form translation into two-dimensional representation.
5)    An awareness of the human body in space using human factors theory.
6)    Knowledge of elements and principles of design applications
7)    Knowledge of the design process and its documentation
8)    Knowledgeable application of the analytical thinking aspects of the design process, including problem identification, information gathering, critical and strategic analysis, and problem solving.
9)    Knowledgeable application of the conceptual thinking aspects of the design process, including ideation, creativity, visual and volumetric imagination, and concept development.


Assessment Measures
Lecture assessment will be through exams. Studio assignments will include exercises, projects and presentations. Written and oral critiques, process journals, and concept statements are included as an integral part of the evaluation criteria for all projects.


Other Course Information
None


Review and Approval
March 2010

1/2011