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Marketing 481

MKTG 481: Marketing Study Abroad

Prerequisites: Junior or senior standing and permission of the instructor

Credit Hours: (3-6)

Note: May not be repeated.

The study of international marketing with an emphasis on adapting decision-making processes and strategies to accommodate different cultures.  Marketing decision processes and methods are examined within the context of an international environment.  The class provides opportunities to enhance communication and technology skills, and may include pre-trip meetings and assignments, an in-country experience, and post-trip reflective assignments.

This course focuses on the study of international marketing via a trip abroad with an emphasis on adapting decision-making processes and strategies to accommodate different cultures.

 

Detailed Description of Content of the Course

The study of international marketing with an emphasis on adapting decision-making processes and strategies to accommodate different cultures.  Marketing decision processes and methods are examined within the context of an international environment.  Major emphasis is placed on understanding the economic environment, gaining cultural insights, learning local business customs, and formulating effective marketing strategies.  The class also provides opportunities to enhance oral, written, and research skills.

 

Detailed Description of Conduct of the Course

This course will be taught using a variety of materials, including readings prior and during the study abroad, expert lectures, case analyses, and experiential exercises. Application to real world international marketing decision making processes will be directed by in-country expert lectures and group discussions.

 

Course Goals and Objectives of the Course

Students completing this course should be able to:
1. Apply marketing theories and tools that explain how decision makers adapt marketing strategies and tactics across cultures;
2. Recognize common barriers and opportunities that exist across global markets;
3. Apply marketing metrics and models used to assess the decision effectiveness;
4. Recognize the local and global impact of international marketing activities.

 

Assessment Measures

Assessment measures may include pre-and post-class discussions, written and oral presentations, weekly experiential exercises, applied projects, and case analyses. Students will also compile and present a portfolio of their work for other students and the professor to review at the end of the semester.

 

Other Course Information

Consistent with the “adaptive mindset" integral to this course, specific learning objectives and assessment measures will be developed depending on the unique opportunities available for each study abroad program.

 

Review and Approval

DATE ACTION APPROVED BY
12-01-2006, reviewed and approved by the Dept. of Marketing faculty

April 12, 2012 Revised