MGNT 601: Business Research and Reporting
Prerequisite: MBA status or permission of the instructor
Credit Hours: (3)
Reviews the scientific method and the reasoning process as philosophical foundations for research; explores the basic methodology for business research design, measurement, data collection, analysis and reporting. Group project used to demonstrate the concepts learned in the course.
Detailed Description of Content of the Course
This is a survey course of research methods that can be applied to business and other social sciences. The following topics are covered:
- Written research communications
- Introduction to research
- The research process and proposal
- Research design
- Data collection
- Research management and evaluation
Detailed Description of the Conduct of the Course
The course is delivered in a lecture/discussion format. Activities which enhance communication skills, including student oral presentations of individual and group research activities, are stressed.
Goals and Objectives of the Course
Each student should:
1. Relate the fundamentals of formal research communication techniques, with emphasis on reporting of scientific research.
2. Sharpen his or her oral and written communication skills.
3. Design, implement, and evaluate research studies by obtaining familiarity with the philosophical foundations of the scientific method and the business research process.
4. Analyze research data using statistical methods.
5. List major ethical concerns of the client/subject/researcher relationship.
Assessment of the student's success will be based on the instructor's selected combination of examinations, homework projects, papers, presentations and other class participation.
Other Course Information
Review and Approval
DATE ACTION REVIEWED BY
March 1999 Revised