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Management 428

MGNT 428: Global Business Strategy

Prerequisite: FINC 331, MGNT 357, MKTG 340 and Senior standing

Credit Hours: (3)

The BBA capstone course focusing on how organizations achieve sustained success in a competitive global economy. Functional skills acquired in other business classes are integrated in making ethical strategic decisions and applying them to competitive positioning. A business core requirement.

Detailed Description of Content of Course

Outline of major topics:

• Concepts of Strategic Management
• Corporate Governance of Global Corporation
• Multinational Industry Analysis
• Internal Resource Assessment
• Revenue-Cost-Profit Assessment
• Competitive and Cooperative Strategy Formulation
• Strategic Agility and Dynamic Execution
• International Corporate Diversification
• Global Competition

Detailed Description of Conduct of Course

By completing the course, the student will be able to utilize a wide range of management decision making tools for responsive competitive positioning of the firm. Content will be structured around a Strategic Management Model. Delivery options may include lectures, case studies, presentations, research projects, industry competition simulations, and other outside assignments to integrate various business disciplines. Student participation in the class will lead to attainment of analytical and communication skills required in managing an organization.

Goals and Objectives of the Course

At the conclusion of the course, the student will be able to:

1) Know how to apply managerial tools for analyzing the financial condition and competitive positioning of firms in global markets.
2) Have an understanding of the challenges facing managers in implementing strategic plans, integrating functional areas of a business, and adapting to changing competitive conditions in global markets.
3) Understand the methods for matching a firm’s internal capabilities and external competitive conditions
4) Be able to quickly synthesize and apply information to evaluate a firm’s competitive advantage and its sustainability in global markets.
5) Have administrative and communication skills necessary to present a firm’s performance results to organizational stakeholders.
6) Be able to identify and evaluate the elements of a firm’s business model.

Assessment Measures

Grading will be based on a combination of examinations, the student's participation in class discussions, oral presentations, writing assignments, and business simulations or other projects as assigned.

Other Course Information

Outside presenters, videotapes illustrating business strategy concepts, and use of computer tools and software will be used depending on the projects selected by the instructor.

Review and Approval
Fall 2010, reviewed and approved by the Department of Management faculty.