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Communication and Media Studies 411

COMS 411: Public Relations Media and Campaigns

Prerequisites: COMS 130, COMS 225, COMS 231, COMS 330, and either COMS 104 or COMS 235, or permission of instructor

Credit Hours: (3)

 

Use of media to achieve motivation within various target audiences; theory and nature of materials emanating from a public relations department or counseling firm; practical analysis and development of specialized communication materials to gain reaction and support from specialized groups.