Communication and Media Studies 408

COMS 408 – Public Relations Management

Prerequisites: COMS 130, COMS 225, COMS 231, COMS 330, and either COMS 104 or COMS 235, or permission of instructor

Credit Hours: (3)

Management of public relations in industry, labor, education, government, social welfare and trade associations. Case studies of planning and preparation of communication materials for various media; applications of public relations techniques