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Communication and Media Studies 346

COMS 373: Advertising Media Planning

Prerequisites: COMS 130 and COMS 273, or permission of instructor

Credit Hours: (3)

Fundamental course in techniques of electronic video field production. Includes script writing, lighting, and shooting a variety of video projects. Development of client relationships. Students must enroll in COMS 346 and COMS 347 concurrently.

 

Detailed Description of Content of Course

Electronic Field Production is designed to familiarize students with video production in the field. Students practice single-camera production by producing news stories in cooperation with students in COMS 205: Beginning Reporting. Some students may also write and produce public service announcements and client video projects. This approach not only enables students to become competent in operating production equipment, but also to act as cooperative crewmembers and disciplined directors.

 

Detailed Description of Conduct of Course

This course will be taught using a lecture/discussion/laboratory format. Students produce news projects or public service announcements. Students' projects are evaluated as if they were working in the industry. In other words, projects are either acceptable or not acceptable according to predetermined technical criteria. A contract grading process is used to assign final grades in the course based on the number of projects successfully completed. Students have two attempts to produce an acceptable project. Students will be producers, writers, and camera operators, hardly ever talent. When students are producers, another student will be camera operator. Performing as talent or doing "stand ups" is discouraged. As executive producer, the instructor will approve (before production) and evaluate (after production) all work. Students are to conduct themselves at all times as professionals. For example, deadlines will be adhered to, efficiency in time and effort will be monitored, behavior on and off the campus will be exemplary, operation within budgets will be expected, etc. Any unprofessional behavior will significantly lower grades.

Students also study written materials covering course topics, view related videotapes, and discuss them in class. Written examinations cover material presented in the textbook, lecture information and any other material (such as videotaped instruction)presented during the lecture/discussion periods. Students then apply this theoretical knowledge to the specific exercises described above. In other words, students are not merely tested on the course content, but are experientially involved.

 

Goals and Objectives of the Course

Students will be able to:

1. orient themselves to electronic field production and electronic news gathering.
2. write proposals, treatments, scripts and budgets in preparation for field production.
3. work under the direction of an executive producer, producer and director.
4. consult with and satisfy the needs of a clients who are either inside or outside of the university.
5. familiarize themselves with the setting up and use of small format electronic field production equipment.
6. develop an appreciation of the aesthetics of video production.

 

Assessment Measures

1. Tests covering course content (readings, videos, lectures, etc.).
2. Field production exercises in which students demonstrate a working knowledge of concepts and processes.
3. Class participation, which demonstrates the acquisition of concepts and processes of television terminology and techniques.

 

Other Course Information

None.

 

Approval and Subsequent Reviews

DATE ACTION APPROVED BY
October 2001 Joe Flickinger, Chair

May, 2011