ESHE 360: Marketing of ESHE
Prerequisite: Minimum 2.5 cumulative GPA
Credit Hours: (3)
Examines the entrepreneur's role with emphasis on marketing and promotion. Studies and applies methods employed to promote, market, select and administer all aspects of exercise, sport and health programs.
Detailed Description of Content of Course
Successful marketing and promotion theory and practices as they apply to exercise, sport and health education are studies. Marketing plans for a related area are developed with advertising for promotion. Whenever possible, these are implemented. All such projects must have the potential of real applications.
Detailed Description of Conduct of Course
Lecture, presentation, student presentation, and guest speakers. Detailed evaluation of marketing materials and advertising in both print and audio/visual forms. Teams of students will develop a marketing plan for a topic/area/product selected by the instructor. The administration of promotion activities and personnel are also studied.
Goals and Objectives of the Course
1. The student shall demonstrate knowledge of required attributes for marketing and promotion.
2. The student shall demonstrate knowledge of techniques for presentation of marketing plan.
3. The student shall demonstrate knowledge of techniques for promotion of product and/or services.
4. The student shall demonstrate knowledge of techniques of advertising.
5. The student shall demonstrate knowledge of ethical principles, legal requirements and practices.
6. The student shall demonstrate knowledge of principles of print and Internet media.
7. The student shall demonstrate knowledge of promotional strategies including cost controls, seasonal choices and staffing procedures.
8. The student shall demonstrate knowledge of specific promotions used for recruiting exercise, sport and health education clientele.
9. The student shall demonstrate ability to develop a complete marketing plan.
10. The student shall demonstrate knowledge of management and marketing functions that apply to the successful use of promotion campaigns.
11. The student shall demonstrate knowledge of the administration of a marketing plan and related staff.
Assessment Measures
Evaluation techniques include written exams, class presentations, outside assignments, including a detail-marketing plan with promotion materials.
Other Course Information
None
Review and Approval
February 2008 Reviewed by Dr. Beverly Zeakes
May, 2011
