RU student participates in prestigious marketing program

Radford University senior Paige Reese was one of a select group of marketing students who participated this summer in the Interactive Marketing Immersion Xperience (I-MIX), sponsored by the Direct Marketing Educational Foundation.

I-MIX 2013 was a week-long intensive program that immersed students in seminars focused on interactive marketing. Held in Denver, the highly selective program was open to U.S. and international students. To be among the 30 chosen, Reese completed an application and wrote a statement about what she hoped to gain from the experience.

"I expected to meet other driven marketing students from around the U.S., and that is exactly what happened," said Reese, a marketing and management double major from South Hill.

Knowing her skills and abilities, Marketing Professor Angela Stanton encouraged Reese, a member of the RU women's golf team, to apply for the I-MIX experience.

"Paige exemplifies the very best in a scholar-athlete. She is focused, talented, intelligent, and extremely hard working," Stanton said. "Her selection for I-MIX is just the beginning of what I know will be a successful career. Paige is one of those very special individuals who has it all in one package and represents the very best of Radford University."

Reese had an opportunity to gain further knowledge into a variety of topics, she said, including big data, digital marketing, and social media marketing. I-MIX participants were treated to seminars and lectures from CEOs and business school professors.

"It was nice to hear stories of what each person did when they graduated from college, since that is the next step all of us at the conference are taking," Reese said of the lectures. "The insights into the real world each speaker gave were just as important as the material they covered."

Reese and the other I-MIX participants had an opportunity to work in groups on a project for Timetoplaymag.com. Each group developed a plan to launch the company's digital app and pitch their plan to the CEO.

"I'm glad I got the opportunity to work with individuals from different schools and compare the different skill sets we each brought to the table," Reese said. "I am extremely thankful for the chance to go to Denver and participate in I-MIX. I would absolutely recommend it to other business students."