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RU student participates in prestigious marketing program

Paige Reese

Paige Reese

Radford University senior Paige Reese was one of a select group of marketing students who participated this summer in the Interactive Marketing Immersion Xperience (I-MIX), sponsored by the Direct Marketing Educational Foundation.

I-MIX 2013 was a week-long intensive program that immersed students in seminars focused on interactive marketing. Held in Denver, the highly selective program was open to U.S. and international students. To be among the 30 chosen, Reese completed an application and wrote a statement about what she hoped to gain from the experience.

"I expected to meet other driven marketing students from around the U.S., and that is exactly what happened," said Reese, a marketing and management double major from South Hill.

Knowing her skills and abilities, Marketing Professor Angela Stanton encouraged Reese, a member of the RU women's golf team, to apply for the I-MIX experience.

"Paige exemplifies the very best in a scholar-athlete. She is focused, talented, intelligent, and extremely hard working," Stanton said. "Her selection for I-MIX is just the beginning of what I know will be a successful career. Paige is one of those very special individuals who has it all in one package and represents the very best of Radford University."

Reese had an opportunity to gain further knowledge into a variety of topics, she said, including big data, digital marketing, and social media marketing. I-MIX participants were treated to seminars and lectures from CEOs and business school professors.

"It was nice to hear stories of what each person did when they graduated from college, since that is the next step all of us at the conference are taking," Reese said of the lectures. "The insights into the real world each speaker gave were just as important as the material they covered."

Reese and the other I-MIX participants had an opportunity to work in groups on a project for Timetoplaymag.com. Each group developed a plan to launch the company's digital app and pitch their plan to the CEO.

"I'm glad I got the opportunity to work with individuals from different schools and compare the different skill sets we each brought to the table," Reese said. "I am extremely thankful for the chance to go to Denver and participate in I-MIX. I would absolutely recommend it to other business students."

Radford University is a comprehensive public university of more than 9,900 students. RU serves the Commonwealth of Virginia and the nation through a wide range of academic, cultural, human service, and research programs. Well known for its strong faculty/student bonds, innovative use of technology in the learning environment and vibrant student life on a beautiful 191-acre American classical campus, Radford University offers students many opportunities to get involved and succeed in and out of the classroom. The university offers 69 degree programs at the undergraduate level, and 21 master's programs and three doctoral programs at the graduate level. A Division I member of the NCAA and Big South Athletic Conference, Radford participates in 19 varsity sports—11 for women and eight for men. Since 2005, the university has secured approval and funding for nearly $300 million in capital projects, including both new construction and renovation.

Learn more about Radford University at www.radford.edu.

Oct 15, 2013
Chad Osborne
(540) 831-7761