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Migrating Content

The process of content migration begins with an assessment of your current site. Consider the following:

Who is your audience?

Usually, there are multiple audiences. The most common are prospective students, students, parents, faculty/staff and alumni, but they can often include educators, visitors and community members among others.

What are they looking for?

Users come to your site looking for specific information. Analysis of the current web logs can help determine the types of information people are trying to find. You can help them quickly find it by employing a sensible navigation scheme and by writing for the web.

What are they trying to do?

Visitors are trying to complete a specific task: find a course description, apply for admission, locate an office address or contact a professor. Once you know what they are trying to do, you can tailor the navigation to those tasks.

What do you need to tell them?

Are there important dates or deadlines your audiences need to know about? Is there a process they need to go through to request specific information? To get your message across, it is important to write concisely and make sure users are able to access that information easily.

Content Analysis

Is the content accurate?

Read the page to ensure that the information is accurate. This might require some research.

Is the content relevant?

Consider the information your site needs to deliver, the audiences you serve and the visitor statistics.Is the content readable? Can the intended audience read and understand the information?

Are all the links correct?

Do all the links on the page work?

Is the spelling correct?

Select all text on the current page and copy it to the clipboard. Open a new Word document. From the Edit menu, select Paste Special. Select Unformatted Text from the menu. Perform a Spell Check on the pasted text.