The major in marketing includes the study of the principles and methods which are used by organizations to plan, price, promote and distribute products or services in such a way as to fulfill the needs of the customer and meet the goals of the organization. Areas of study include consumer behavior, marketing strategy, marketing research, interactive marketing, advertising and promotion, logistics and supply chain management, retailing and sales.
Enrollment in upper-division courses in the Department of Marketing (those prefixed by MKTG) is restricted to students who have completed the pre-business program and have been admitted to a business major.
Core Curriculum Requirements
The centerpiece of the core curriculum is a series of four interdisciplinary courses in Core Foundations. These courses synthesize skills in critical thinking, oral and written communications, technology and information literacy, and ethical reasoning.
Before admittance to a business major, all students pursuing the B.B.A. degree must complete the pre-business program, which consists of:
- MATH 126 - Business Calculus OR
MATH 151 - Calculus and Analytic Geometry I
- STAT 200 - Introduction to Statistics
- ECON 205 - Principles of Macroeconomics
- ECON 206 - Principles of Microeconomics
- ACTG 211 - Fundamentals of Financial Accounting
- ACTG 212 - Fundamentals of Managerial Accounting
If you wish to major in business, you are classified as pre-accounting, pre-finance, pre-management, pre-marketing, or if you have not yet decided on a specific major within business, pre-business.
Note: You must have at least a 2.0 grade point average in the six pre-business courses and junior standing (56 hours) before being admitted into a business major.
Note: Starting with the Fall 2015 semester, ECON 105/106 is now titled ECON 205/206. If you have already taken 105/106, do NOT sign up for 205/206 unless you need to retake the course. If you have any questions, please talk with your adviser.
- ITEC 281 - Data Management and Analysis w/ Spreadsheets
- BLAW 203 - Legal Environment of Business
- MKTG 340 - Principles of Marketing
- ECON 340 - Global Economy and Business
- FINC 331 - Introduction to Business Finance
- MGNT 322 - Organizational Behavior
- MGNT 333 - Statistical Decision Support
- MGNT 357 - Operations Management
- MGNT 428 - Business Policy and Strategy
Note: MGNT 333 is a prerequisite to MGNT 357 and MGNT 357 is a prerequisite to MGNT 428
(Students must allow at least three semesters to complete all three of these required courses)
(For degree requirements under other catalogs consult the appropriate catalog, visit the Business Advising Center or obtain an Academic Progress Sheet).