The major in marketing is concerned with principles and methods used by organizations to plan, produce, price, promote and distribute products or services in such a way as to meet both the goals of the organization and the needs of the consumer. Areas of study include consumer behavior, marketing strategy, marketing research, advertising and promotion, product planning, research, retailing, sales, logistics, and supply management.

All requirements for majors in the Department Marketing are outlined below. Among the
requirements are Required Courses (which may also be used to fulfill Core Curriculum requirements), Business Core courses, major courses and electives.

Core Curriculum Requirements 43-45
(includes 22-23 hours of Pre-Business required courses)
(See undergraduate catalog for core curriculum requirements)

Business Core Courses  30
ITEC 100. Introduction to Information Technology.
or
ITEC 281. Data Management and Analysis with Spreadsheets. 3

Required Courses 9
MKTG 350. Consumer Behavior. 3
MKTG 445. Marketing Strategy. 3
MKTG 446. Marketing Research. 3

Choose four courses from the following list: 12
MKTG 341. Advertising Strategy. 3
MKTG 342. Internet Marketing. 3
MKTG 343. Retailing. 3
MKTG 344. Sales Management. 3
MKTG 345. Integrated Marketing Communications. 3
MKTG 360. Professional Selling. 3
MKTG 440. Supply Chain Management. 3
MKTG 444. Supply Management. 3
MKTG 452. International Marketing. 3
MKTG 471. Special Topics in Marketing. 3
MKTG 481. Marketing Study Abroad. 3-6
MKTG 490. Marketing Internship. 3

Electives 23
Total Credits Needed for Degree 120