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Advertising

The Advertising concentration prepares students for positions in the field of advertising by providing instruction in theoretical, practical and aesthetic elements in the profession.

Core courses

  • COMS 130. Introduction to Communication
  • COMS 330. Communication Theory

Courses in the Advertising concentration

  • COMS 173. Introduction to Advertising
  • COMS 223. Advertising Copywriting
  • COMS 226. Digital Imaging
  • COMS 231. Research Methods in Communication
  • COMS 273. Advertising Analysis
  • COMS 373. Advertising Media Planning
  • COMS 473. Advertising Production
  • COMS 400. Media Law and Ethics
  • COMS 483. Advertising Campaigns
  • COMS 499. Internship OR an COMS 483 repeated

All Advertising students must earn at least three hours of COMS 483: Advertising Campaigns. In addition, they must earn another three hours in an internship or by taking Advertising Campaigns a second time.

Choose two of the following:

  • COMS 300. Media History
  • COMS 335. Media and Society
  • COMS 407. Science and Environmental Writing
  • COMS 434, Media Literacy
  • COMS 444. Media Management
  • COMS 451. Intercultural and International Communication
  • COMS 460. Special Topics

Recommended courses outside the major (some of which may satisfy general education requirements):

  • ART 250, 280, 281, 302, 370, 480, 483
  • ENGL 306, 307, 309, 406, 407, 409
  • MKTG 340, 341, 343, 442, 452
  • PSYC 282, 343, 361, 377

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