The Advertising concentration prepares students for positions in the field of advertising by providing instruction in theoretical, practical and aesthetic elements in the profession.

Core courses

• COMS 130. Introduction to Communication
• COMS 330. Communication Theory
  

Courses in the Advertising concentration

• COMS 173. Introduction to Advertising
• COMS 223. Advertising Copywriting
• COMS 226. Digital Imaging
• COMS 231. Research Methods in Communication
• COMS 273. Advertising Analysis
• COMS 373. Advertising Media Planning
• COMS 473. Advertising Production
• COMS 400. Media Law and Ethics
• COMS 483. Advertising Campaigns
• COMS 499. Internship OR an COMS 483 repeated

All Advertising students must earn at least three hours of COMS 483: Advertising Campaigns. In addition, they must earn another three hours in an internship or by taking Advertising Campaigns a second time.

Choose two of the following:

• COMS 300. Media History
• COMS 335. Media and Society
• COMS 407. Science and Environmental Writing
• COMS 434, Media Literacy
• COMS 444. Media Management
• COMS 451. Intercultural and International Communication
• COMS 460. Special Topics

Recommended courses outside the major (some of which may satisfy general education requirements):

• ART 250, 280, 281, 302, 370, 480, 483
• ENGL 306, 307, 309, 406, 407, 409
• MKTG 340, 341, 343, 442, 452
• PSYC 282, 343, 361, 377