Abby Springmann '10 has never paid a cent for advertising. She is expert in leveraging her ingenuity, intelligence, talent and innovative use of social media to become a well respected, high-end wedding photographer.
Springmann's love for photography began at Radford University when she took Photography 101 during her junior year. "I discovered I really loved photography and spent most of my time in the dark room. By my senior year, I shadowed a wedding photographer and instantly found my passion," says Springmann. From then on, Springmann apprenticed with wedding photographers on the weekends. After a year, she started booking her own clients. "It all started through Facebook and word of mouth. Once I began booking many weddings, I decided to start blogging, in order to create buzz about my work," says Springmann.