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Communication Week at RU Begins Feb. 1

RADFORD – The Radford University School of Communication is hosting its inaugural Communication Week Monday-Friday, Feb. 1-5.

Event speakers will address topics ranging from the future of communication to the role of emerging media. Topics will include advertising, journalism, public relations and new media.

Communication Week is designed to bring to campus experts from media-related professions, many of whom are RU alumni, to energize and engage RU students to think about their future careers, said School of Communication Director Lynn Zoch.

Communication Week begins at 5 p.m. on Feb. 1 with an address from Doug Burford, an advertising executive who is a member of the Virginia Communications Hall of Fame. For 17 years, Burford’s advertising agency has represented the Christian Children’s Fund, which helps children in underdeveloped countries.

Focus turns to journalism on Tuesday, Feb. 2, when RU Board of Visitors member Walter Rugaber engages the audience on the future of communication. Rugaber has served as an editor at The New York Times Washington D.C. bureau and executive editor of the Greensboro Daily News & Record. He later served as president and publisher of The Roanoke Times, and subsequently became president of Landmark Publishing Group. Rugaber will speak at 3:30 p.m.

On Wednesday, Feb. 3, at 3 p.m., Mike Herman speaks about public relations’ role in managing global change. Herman was recognized in 2009 with one of the public relations industry’s highest honors, the Golden Anvil Award, for his life’s work, which included a four-year stint representing the industry at the United Nations headquarters.

Craig Ethridge is vice president for emerging and international media sales for He will speak about emerging media and the future of interactive media at 12:30 p.m. on Thursday, Feb. 4. Ethridge has worked at for more than a decade and has helped with successful launches of many new information delivery services.

The week concludes Friday with Career Day and Alumni Teaching Day, which is part of the RU Homecoming 2010 festivities. Career Day is designed to help students plan their communication careers. The second annual Alumni Teaching Day is a campus-wide event giving alumni from all disciplines an opportunity to serve as guest lecturers in classrooms.

Jan. 12, 2010
Contact: Chad Osborne (; 540-831-7761)

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