MKTG 440
LOGISTICS

1. Catalog Entry

MKTG 440. Logistics
Three hours lecture (3).

Prerequisites: MKTG 340.
Semester offered: Every Fall and Spring

The course investigates the major functional areas of logistics and supply chain management and emphasizes creative problem solving in a global logistics/supply chain environment.

2. Detailed Description of Content of the Course

This course is comprised of the study of the objectives, processes, and functions of logistics and supply chain management activities including sourcing, manufacturing, transportation, inventory management, materials handling, supply chain performance measurement, and global logistics and supply chain strategies. Topics covered in this course include:

• Overview of logistics and supply chain management
• Customer service
• Strategic sourcing
• Inventory management
• Warehousing, materials handling and packaging
• Logistics and supply chain information technology
• Transportation infrastructure and operations
• Global strategies for logistics and supply chain management
• Operational, financial and social performance for logistics/supply chain management

3. Detailed Description of Conduct of the Course

The course is conducted using lectures from text material and current literature in logistics and supply chain management. Students are expected to complete a series of increasingly complex individual case studies that incorporate text and lecture material. In addition to the text, students are assigned one or more lengthy reading assignments that integrate the course material into practical applications. Students are required to engage in discussions and answer questions on these reading assignments, as well as completing book reviews at the end of the semester. Finally, students hear from a variety of guest speakers in order to acquaint them with current logistics/supply chain management practices.

4. Goals and Objectives of the Course

Upon successful completion of the course, students will:

• Be familiar with the tools and language of logistics and supply chain management
• Be familiar with current issues in logistics and supply chain management
• Understand the potential of logistics and supply chain management as a professional career choice
• Understand the role of logistics and supply chain management in the formulation of organizational strategy.
• Be able to exercise judgment and critical thinking skills in analyzing and solving logistics/supply chain management problems
• Recognize the role and importance of logistics and supply chain management in the domestic and international economies

5. Assessment Measures

Assessment of the student's success in the course is based on grades in individual case analyses, as well as daily quizzes on assigned text materials, and periodic quizzes and class discussions on additional assigned reading material.

6. Other Course Information

The course is one of eight courses from which marketing majors must select 12 hours.

7. Review and Approval

DATE ACTION APPROVED BY
12-01-2006, reviewed and approved by the Department of Marketing faculty